Nike shoes giant post-disaster psychological intervention plan
Nike Sports (China) Co., Ltd., general manager of the Chinese anti-poverty Jone-ting Wang Foundation for the donation of the Secretary-General, “10 km race of all mankind Challenge” of the funds raised 1.2 million yuan
Nike shoes company (China) Co., Ltd. as the nation’s largest sports brand, in 2005, and I will be the establishment of cooperative relations, joint response to major natural disasters, emergency assistance. To date, Nike has donated to me will be more than 4000 million yuan more than 1220 materials and funds. Of these, 2008 will be donated through my nearly 2000 million of goods and 12.2 million yuan to support the Wenchuan earthquake emergency relief and post-disaster reconstruction.
Nike has consistently advocated its integration into the spirit of sports projects, including psychological intervention projects, sports facilities and community-based projects to restore livelihoods and sustainable development projects. Nike will not only support from the hardware, but also competency-based training, support local people through sport to learn the necessary life skills, enhance self-confidence, to face the challenges of life. In support of Nike, I will have 15 core areas of the 2239 school student training to carry out psychological intervention. Nike assistance funds 4,000,000 Mianzhu in Sichuan has been carried out for micro-finance project.
Nike shoes (China) Co., Ltd. China Foundation to help the poor, “the 2008 people’s livelihood in China pioneer in action”; by the end of 2008, the Ministry of Civil Affairs in 2008 was awarded the annual “China Charity Award” the “most caring Awards foreign-funded enterprises.”
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Whether sixty or sixteen, there is in every human being’s heart the lure of wonders, the unfailing childlike appetite of what’s next and the joy of the game of living. In the center of your heart and my heart there is a wireless station: so long as it receives messages of beauty, hope, cheer, courage and power from men and from the infinite, so long are you young.
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