Bulgari and Piaget
In a new study conducted to measure the digital competence of luxury jewelry Tiffany jewellery watch brands, TAG Heuer and Tiffany and Co. came out at the top of their categories.
Tiffany and Co. was the highest-ranking jewelry company at No. 13. With a score of 129, it was placed in the “Gifted” class. The study noted that Tiffany’s “elegant e-commerce platform and visually oriented product search” helped the luxury jewelry brand to Elsa Peretti Open Teardrop pendant the top ranking among jewelry brands.
Companies in the gifted class received scores between 110 and 140, with the designation meaning that the brands’ sites are crawlable, brand-enhancing and e-commerce enabled, and that the brands are also experimenting with a variety of Web applications.
Also in the Gifted class were luxury watch brand Rolex, ranking 13th, as well as Elsa Peretti Eternal Circle pendant at 21 and Cartier at 22.
Several luxury jewelry brands were ranked in the “Average” class, with scores between 90 and 110. Among these brands were Chopard, Hublot, Movado, Van Cleef and Arpels, Omega, Bulgari and Piaget.
The study discovered that none of the jewelry brands analyzed in the jewelry Paloma’s X pendant feature a YouTube channel; David Yurman is the only brand with a Twitter account and a modest number of followers. Cartier and Tiffany were the only luxury jewelry brands with a significant number of fans on Facebook.
