Isaac Hinds - LIFTstudios Blog

My work schedule is unique and changes daily. One day I’ll be writing preview articles for bodybuilding.com, the next creating a logo for a client. Every day is different in the land of LIFT. Yesterday I spent the afternoon with IFBB Pro Bodybuilder, Phil Heath as he prepares for the IRONMAN next month. He’ll then make the trip to Columbus for the Arnold Classic. Phil is focused and on track do doing very well in both contests. He trains hard and with great intensity.

Since my day changes every day I need to be prepared. I knew I wouldn’t be home for a few hours so I packed a protein shake. Luckily I did because we ended up shooting for 2 hours and then I made the trek home.

Let me tell you, when you see a guy like Phil train it is motivating and makes you step up your game. Will I ever look like Phil? of course not. That’s not the point. You don’t need to look like a pro bodybuilder or even train like one but you can learn something from them. Phil’s reminded me that when you set your mind to something nothing will stand in your way.

Check out the preview photos and story from our shoot at FLEXONLINE.com. A training video will be posted tomorrow on their site.

Phil just under 5 weeks out from the IRONMAN PRO.

Leading bodybuilding community and e-commerce company to enhance Liberty Media web strategy

ENGLEWOOD, Colo. and MERIDIAN, Idaho, Jan. 7 /PRNewswire-FirstCall/ – Liberty Media Corporation (Nasdaq: LINTA, LCAPA) (”Liberty”) and Bodybuilding.com today announced that Liberty has acquired control of Bodybuilding.com, the leading sports nutrition electronic retailer and most visited bodybuilding and fitness site in the world. Terms of the acquisition were not disclosed. Liberty’s interest in Bodybuilding.com will be attributed to the Liberty Interactive group.

Founded in 1999, Bodybuilding.com is a two time Inc. 500 Company and was named Internet Retailer “Best of the Web” top 50 in 2006 and top 100 in 2007. The company had over 100,000 daily and 3,100,000 monthly unique visitors in November, 2007.

“Bodybuilding.com is a fast growing leader in fitness nutrition e-commerce and the authentic voice of the bodybuilding community, as demonstrated by the success of BodySpace, the social network for body building athletes,” said Michael Zeisser, Senior Vice President of Liberty Media. “We are pleased to welcome entrepreneurs of the caliber of Ryan DeLuca and his team into the Liberty family. We look forward to driving collaboration among Bodybuilding.com and Liberty’s existing e-commerce and television companies.

“We are thrilled to join the Liberty Media family and to partner with their other top-notch commerce companies,” said Bodybuilding.com CEO Ryan DeLuca. “Bodybuilding.com is a community-centric, search driven commerce business that is highly complementary with many of Liberty’s other properties. We believe our strength in social networking and our well established brand relationships will be highly relevant to Liberty. We are committed to working with Liberty and its affiliate management to pursue numerous mutual, highly definable and actionable growth opportunities.”

About Liberty Media Corporation
Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Those interests are attributed to two tracking stock groups: the Liberty Interactive group, which includes Liberty’s interests in QVC, Provide Commerce, IAC/InterActiveCorp, and Expedia, and the Liberty Capital group, which includes Liberty’s interests in Starz Entertainment, News Corporation, and Time Warner. For more information, please see http://www.libertymedia.com .

About Bodybuilding.com:
Bodybuilding.com (http://www.Bodybuilding.com) manages two websites. Its “Supersite” is a vibrant and active community of content, social networking, and advice containing articles, personal pages, videos, and chat rooms. Visitors learn about gaining muscle, losing fat, competing and staying motivated. Bodybuilding’s “Store” is an e-Commerce and product information site containing over 6,000 products including supplements, clothing, tanning supplies, accessories and other bodybuilding products that represent more than 450 brands.
SOURCE  Liberty Media Corporation

Thanks to everyone who voted for me in the bodybuilding.com 2007 awards. I’m honored to gain the votes of the bodybuilding.com community and thank you for the support. I enjoyed covering the various events this year and look forward to covering more in 2008. The models and competitors I shot with this year were a joy to work with and look for new, creative and fun shoots with others in the New Year.

Congrats to all the award winners this year. You can check them out on the front page feature:

http://www.bodybuilding.com/fun/2007bbsiteawardinterview.htm

Dennis James has filed a lawsuit against NBC for using his image in a Conan O’Brien skit. The skit was performed in 2005 but James is seeking damages for using his image. You can read the entire court document here. Conan vs. Dennis James look out!

Dennis is sponsored by S.A.N. and you purchase their products here on bodybuilding.com.

The New York Times recently ran this piece on protein shakes:

PROTEIN shakes used to be favored mainly by muscle heads, avid strength trainers who were looking to add bulk. But endurance athletes have discovered the benefit of ingesting protein along with carbohydrates after a challenging workout. In response, several new ready-to-drink shakes have hit the shelves.

“The big craze is for runners, cyclists and triathletes to use these shakes, helping them recover faster and exercise again sooner,” said Thomas Chapple, a coach of endurance athletes in Mountain View, Calif., and the author of “Base Building for Cyclists.” He pointed out that they are easy to digest and a convenient way to replenish muscle energy in the crucial 30-minute window after exercise.

To see if these shakes did speed post-workout recovery — and to give them a taste test — Molly Kimball, a multisport athlete and a registered dietitian who works at Elmwood Fitness Center in New Orleans, drank them after running, Spinning and strength training for at least 90 minutes.

My Favorite drink of the review was the Muscle Milk RTD, which you can get here on bodybuilding.com for a low price! These come in handy when you’re on the go and need to get a meal in.

– Check out the reviews of a few drinks here.

This week the mainstream media will get a chance to meet Val as the press conference of the new American Gladiators kicks off. Ron Avidan and I had the chance to interview Val after her interesting display on the Olympia stage. We caught some slack from the die-hard Waugamaniacs but to that I say, RELAX BRO!

Check it out:

(PS - you can now embed YouTube videos here on bodyspace!)

Bodybuilding.com was chosen as one of the TOP 100 Internet companies in the world by Internet Retailer magazine. Each and every one of you helped make this possible. Thanks for being here and making this site not just the best in the industry but in all markets.

Cheers!

Yep that’s right, many of the people you’ve seen here on bodybuilding.com are now set to be the cast of the American Gladiators. Check out the story and the new commercial on HARDbody.com.

Posted in Industry News, misc.