liftstudios 
"Voted Bodybuilding.com Photographer of the Year. Thank you voters!"
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Archive for the 'Industry News' Category
Monday, June 16th, 2008
A segment in the July 2008 Issue of MUSCLEMAG, with Arnold on the cover, highlights yours truly. Thanks to the people at MuscleMag and Larry Pepe for the nice write-up. The photo was taken by Ron Avidan during a shoot I did with IFBB Pro Amy Peters.
In the News - July 2008 issue of MuscleMag.PHOTOGRAPHER OF THE YEAR
Big congratulations go out to Isaac Hinds of Lift Studios for being named the 2007 Photographer of the Year in the annual Bodybuilding.com awards. Isaac covers virtually every major NPC and IFBB contest plus a good number of not-so-major ones along with doing more photo shoots with both top and up-and-coming athletes than I even want to think about. He has shot several friends of mine, like IFBB pros Will “World” Harris and Chris Faildo, both of whom raved about how easy is to shoot with and the quality of the photos he produces. His work appears in many worldwide publications and on Web sites such as Bodybuilding.com, Hardbody.com and her personal site, LiftStudios.com.
Posted in Industry News, misc.
Friday, June 13th, 2008
I ran across this on youtube.com today. Pretty funny. IFBB Pro Bodybuilder, Colette Nelson is the Hulked up version of the McCain girl…
INCREDIBLE McCAIN GIRL - HULK SPOOF
Posted in Industry News, misc.
Tuesday, May 6th, 2008
I received an email today from the editors of JPG Magazine informing me that one of my Arnold Classic photos has been selected for the next issue of their magazine. The photo is a line up of figure competitors during the prejudging which I titled, “Booty Lineup”. Below is the photo that will be in the next issue as well as the email from the editors. I’m happy to announce this as it helps get the images of our industry out into other publications in a positive manner.
Greetings, Isaac!
Thanks so much for submitting to JPG Magazine Issue 16. The editors and the community have spent the last few weeks reviewing the photos and stories. There was so much amazing work - it wasn’t easy.We’re thrilled to tell you that your submission, “Booty Lineup” to Photo Challenge: Line Up, has been selected for publication!
Posted in Industry News, Photoshoots, misc.
Wednesday, February 27th, 2008
LIFT Studios Launches HARDBODY NEWS Text Messaging Service
Female bodybuilding, fitness and figure news, gossip and NPC & IFBB Pro contest results delivered directly to your phone, within seconds of them happening.
DENVER, Colorado, February 27, 2008 – LIFT Studios (www.liftstudios.com) announced today that it has launched HARDBODY NEWS (www.hardbodynews.com), a new text messaging service for female bodybuilding, fitness and figure fans. HARDBODY News, like Muscle Phone (www.musclephone.com) for the men’s side of things, alerts subscribers of the latest industry news, gossip and NPC & IFBB contest results.
“Muscle Phone broke new ground for bodybuilding fans and it was time to provide a version for the women’s side of things. Those who sign up for the service will receive the 2008 Ms. International as well as the Fitness & Figure International results via text message immediately after they are announced,” said Isaac Hinds, Owner of LIFT Studios and Creator of Muscle Phone. “Fans of the female side of the industry no longer have to be glued to their computers or rely on friends for the latest NPC & IFBB contest results or industry news and gossip. Strategic partnerships have been formed with the IFBB Professional League, Pro Bodybuilding Weekly, Sprayflex, Getbig.com, Hardbody.com with more to come,” Hinds goes on to say.
Fans can access HARDBODY News, by texting the word HARDBODY to 64274 or visit www.hardbodynews.com, standard text messaging rates may apply. There is no charge for subscribing however standard text messaging rates may apply depending on your text message plan.Currently the subscription is not available outside of the United States but plans are being made to expand globally.
About LIFT Studios
LIFT Studios provides branding, consulting, design, interactive, marketing, mobile content, photography and video services. Founded by Isaac Hinds, LIFT is located in Denver, Colorado, with an emphasis on Sports, Fitness & Health-related clients. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications.
Media Contact:
Isaac Hinds
Ph: 303.908.3998
Isaac@liftstudios.com or Info@hardbodynews.com
www.liftstudios.com
www.hardbodynews.com
Posted in IFBB/NPC show updates, Industry News, misc.
Friday, February 22nd, 2008
A big shout out to Tony Blinn who keeps www.IFBBPro.com fresh. Tony was kind enough to feature my photos on the IFBB Pro League web site and give visitors a closer look at the competitors. Check out the photos on ifbbpro.com compliments of liftstudios.com and bodybuilding.com
Posted in Industry News, misc.
Monday, February 11th, 2008
LIFT Studios Launches Muscle Phone
Bodybuilding news, gossip and NPC & IFBB contest results delivered directly to your phone, within seconds of them happening.
DENVER, Colorado, February 11, 2008 – LIFT Studios (www.liftstudios.com) announced today that it has launched Muscle Phone (www.musclephone.com), a new text messaging service for bodybuilding fans. Muscle Phone alerts subscribers of the latest industry news, gossip and NPC & IFBB contest results.
“Muscle Phone breaks new ground for bodybuilding fans and I’m excited to launch with the start of the 2008 NPC & IFBB contest season. Those who sign up for the service will receive the 2008 IFBB IRONMAN PRO results via text message immediately after they are announced,” said Isaac Hinds, Owner of LIFT Studios and Creator of Muscle Phone. “Bodybuilding fans no longer have to be glued to their computers or rely on friends for the latest NPC & IFBB contest results or industry news and gossip. Muscle Phone allows fans to be connected to the industry at all times. Strategic partnerships are being formed to connect fans to the latest industry news and gossip as part of The Muscle Phone Network,” Hinds goes on to say.
“Bodybuilding fans deserve faster and more creative ways to keep up with the latest news. Muscle Phone is a great innovation and a terrific way to ensure that you don’t miss out on any of the big stories and contest results,” said Dan Solomon creator of the popular online radio network, Pro Bodybuilding Weekly. Similarly, Ron Avidan, owner of getbig.com, the most popular bodybuilding website states, “Muscle Phone is a great way to get all of the latest news right away. Getbig.com is proud to be part of The Muscle Phone Network.” One of bodybuilding’s most respected writers and radio show host, Larry Pepe states, “The modernization of the bodybuilding, fitness and figure industry continues with Muscle Phone, the latest example of utilizing new technologies for the benefits of the fans. Being able to keep up with all the latest info by simply checking your phone is just awesome. A great idea whose time has come.”
Fans can access Muscle Phone, by texting the word MUSCLE to 64274 or visit www.musclephone.com, standard text messaging rates may apply. Currently the subscription is not available outside of the United States but plans are being made to expand globally.
About LIFT Studios
LIFT Studios provides branding, consulting, design, interactive, marketing, mobile content, photography and video services. Located in Denver, Colorado, the emphasis is on Sports, Fitness & Health-related clients. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications.
Media Contact:
Isaac Hinds
Ph: 303.908.3998
Isaac@liftstudios.com or Info@musclephone.com
www.liftstudios.com
www.musclephone.com
Posted in IFBB/NPC show updates, Industry News, misc.
Tuesday, February 5th, 2008
I received a call this morning from Erik Fromm’s sister, Dianna, informing me of the unfortunate news. Erik “The Viking” Fromm was found dead at his Richfield, Minnesota home last night. The cause of death has not been determined. Dianna said she would pass along more details as they became available. At the time of of conversation she believed Erik would be cremated as, “he never stayed in one place for every long”. His mother currently lives in Wyoming and his sister in Montana.
Erik was a consistent top 10 NPC Super-Heavyweight Bodybuilder. The 2004 NPC Nationals would be the last time he took the stage. Erik was the 1996 Colorado State Champion.
Our thoughts and prayers go out to the Fromm family.
Posted in Industry News, Colorado Connection
Thursday, January 24th, 2008
Anyone who tries this, let me know what you think…
Let If you think spiced black tea with honey and milk sounds terrific, imagine being able to enjoy this great taste in a nutrient-rich shake packed with 24 grams of high-quality protein.
AURORA, Illinois, January 23rd – If you think spiced black tea with honey and milk sounds terrific, imagine being able to enjoy this great taste in a nutrient-rich shake packed with 24 grams of high-quality protein. Optimum Nutrition’s (ON) new Vanilla Chai flavor of 100% Whey Gold Standard is available exclusively through Bodybuilding.com. Its proprietary formulation of cross-flow and ion-exchange whey protein isolates, whey protein concentrate and hydrolyzed whey peptides has made it the industry’s top performer.
“Serious athletes and health-conscious consumers know that 100% Whey Gold Standard™ represents the gold standard protein supplement for anyone who’s serious about health and fitness,” said Rachel Hopkins, food scientist with ON in Aurora. “Now they can enjoy Bodybuilding.com’s best-selling supplement in this exclusive new flavor.
Founded in 1987, Optimum Nutrition’s position of industry leadership is based on listening to customers, researching the latest science and exercising strict quality controls over every step of the company’s GMP-approved in-house manufacturing operation. That’s how the taste, texture, mixability and purity remain so incredibly consistent. The company maintains two distinct brands – Optimum Nutrition and American Body Building – each offering a comprehensive line of mixable powder, liquid, energy bar, cap and tab products
Posted in Supplements, Industry News
Sunday, January 20th, 2008
I’m happy to announce that I will be giving a seminar at the FitExpo in Los Angeles, California. Check out the info below to see the overview on what the seminar will cover and my bio as it appears on the Fit Expo Website. The seminar is slated for Sunday at 12:15pm. Stay tuned for more details and info closer to the event.
Branding, Marketing & Self-Promotion in the Fitness Industry
Learn from one of the industry’s best on how to get noticed in the fitness world and beyond. This seminar will cover the nuts and bolts of marketing and promotion in the fitness industry. Isaac will provide tips on how to get published in the magazines, create a buzz and achieve success in the fitness world.
Isaac Hinds, Owner & Creative Director
LIFT STUDIOS
www.liftstudios.com & www.hardbody.com
LIFT STUDIOS provides branding, consulting, design, interactive, marketing, photography and video services. Located in Denver, Colorado, our emphasis is on Sports, Fitness & Health-related clients. While this is our emphasis, it isn’t our sole focus. We work with large and small clients across the globe. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications. Isaac is also a writer and photographer for bodybuilding.com and NPC NEWS.
Posted in Industry News, misc.
Saturday, January 19th, 2008
From hardbody.com:
NBC issued a press release and The American Gladiators’ second season will air this summer prior to the 2008 Olympics.
The announcement was made by Craig Plestis, Executive Vice President, Alternative Programming, Development and Specials, NBC Entertainment.
“These exciting new reality shows will be a vital part of ‘NBC’s All-American Summer’ building up to the drama of the Beijing Olympics,” said Plestis. “We are thrilled to feature the powerhouse ‘Gladiators’ this summer and it’s a real coup to bring ‘Nashville Star’ to NBC.”
Those of you interested in auditioning for the next American Gladiators season. If you’re unable to attend the open casting you may send in a video of yourself. The application and more information are available here. You must be at least 18 years of age and a legal US resident of the 50 United States.
OPEN CALL: LOS ANGELES
Saturday, January 26th, 2008
10:00am - 4:00pm
Gold’s Gym-Venice Beach
360 Hampton Dr.
Venice, CA. 90291
OPEN CALL: Saturday, February 2, 2008/Time and Location: TBD
Denver, CO
Chicago, IL
Austin, TX
OPEN CALL: Saturday, February 9, 2008/Time and Location: TBD
New York City, NY
Scottsdale, AZ
Orlando, FL
OPEN CALLS
You must come in workout attire and appropriate footwear to be considered. You will be tested on your physical ability in areas such as strength, speed, balance and agility. We recommend bringing a workout towel and water with you to the open call.
• Please bring a non-returnable photo of yourself with a completed Application to the open call.
• Open call lines will begin forming 2 hours before the start time. Please do not line up prior to that time.
• Time is limited and there is no guarantee that everyone will be seen - so please arrive early.
Posted in Industry News, misc., Colorado Connection
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