Isaac Hinds - LIFTstudios Blog

LIFT Studios Launches HARDBODY NEWS Text Messaging Service
Female bodybuilding, fitness and figure news, gossip and NPC & IFBB Pro contest results delivered directly to your phone, within seconds of them happening.

DENVER, Colorado, February 27, 2008 – LIFT Studios (www.liftstudios.com) announced today that it has launched HARDBODY NEWS (www.hardbodynews.com), a new text messaging service for female bodybuilding, fitness and figure fans. HARDBODY News, like Muscle Phone (www.musclephone.com) for the men’s side of things, alerts subscribers of the latest industry news, gossip and NPC & IFBB contest results.

“Muscle Phone broke new ground for bodybuilding fans and it was time to provide a version for the women’s side of things. Those who sign up for the service will receive the 2008 Ms. International as well as the Fitness & Figure International results via text message immediately after they are announced,” said Isaac Hinds, Owner of LIFT Studios and Creator of Muscle Phone.  “Fans of the female side of the industry no longer have to be glued to their computers or rely on friends for the latest NPC & IFBB contest results or industry news and gossip. Strategic partnerships have been formed with the IFBB Professional League, Pro Bodybuilding Weekly, Sprayflex, Getbig.com, Hardbody.com with more to come,” Hinds goes on to say.

Fans can access HARDBODY News, by texting the word HARDBODY to 64274 or visit www.hardbodynews.com, standard text messaging rates may apply. There is no charge for subscribing however standard text messaging rates may apply depending on your text message plan.Currently the subscription is not available outside of the United States but plans are being made to expand globally.

About LIFT Studios
LIFT Studios provides branding, consulting, design, interactive, marketing, mobile content, photography and video services. Founded by Isaac Hinds, LIFT is located in Denver, Colorado, with an emphasis on Sports, Fitness & Health-related clients. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications.

Media Contact:
Isaac Hinds
Ph: 303.908.3998
Isaac@liftstudios.com or Info@hardbodynews.com
www.liftstudios.com
www.hardbodynews.com

A big shout out to Tony Blinn who keeps www.IFBBPro.com fresh. Tony was kind enough to feature my photos on the IFBB Pro League web site and give visitors a closer look at the competitors. Check out the photos on ifbbpro.com compliments of liftstudios.com and bodybuilding.com

LIFT Studios Launches Muscle Phone
Bodybuilding news, gossip and NPC & IFBB contest results delivered directly to your phone, within seconds of them happening.

DENVER, Colorado, February 11, 2008 – LIFT Studios (www.liftstudios.com) announced today that it has launched Muscle Phone (www.musclephone.com), a new text messaging service for bodybuilding fans. Muscle Phone alerts subscribers of the latest industry news, gossip and NPC & IFBB contest results.

“Muscle Phone breaks new ground for bodybuilding fans and I’m excited to launch with the start of the 2008 NPC & IFBB contest season. Those who sign up for the service will receive the 2008 IFBB IRONMAN PRO results via text message immediately after they are announced,” said Isaac Hinds, Owner of LIFT Studios and Creator of Muscle Phone.  “Bodybuilding fans no longer have to be glued to their computers or rely on friends for the latest NPC & IFBB contest results or industry news and gossip. Muscle Phone allows fans to be connected to the industry at all times. Strategic partnerships are being formed to connect fans to the latest industry news and gossip as part of The Muscle Phone Network,” Hinds goes on to say.

“Bodybuilding fans deserve faster and more creative ways to keep up with the latest news.  Muscle Phone is a great innovation and a terrific way to ensure that you don’t miss out on any of the big stories and contest results,”  said Dan Solomon creator of the popular online radio network, Pro Bodybuilding Weekly. Similarly, Ron Avidan, owner of getbig.com, the most popular bodybuilding website states, “Muscle Phone is a great way to get all of the latest news right away. Getbig.com is proud to be part of The Muscle Phone Network.” One of bodybuilding’s most respected writers and radio show host, Larry Pepe states, “The modernization of the bodybuilding, fitness and figure industry continues with Muscle Phone, the latest example of utilizing new technologies for the benefits of the fans. Being able to keep up with all the latest info by simply checking your phone is just awesome. A great idea whose time has come.”

Fans can access Muscle Phone, by texting the word MUSCLE to 64274 or visit www.musclephone.com, standard text messaging rates may apply. Currently the subscription is not available outside of the United States but plans are being made to expand globally.

About LIFT Studios
LIFT Studios provides branding, consulting, design, interactive, marketing, mobile content, photography and video services. Located in Denver, Colorado, the emphasis is on Sports, Fitness & Health-related clients. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications.

Media Contact:
Isaac Hinds
Ph: 303.908.3998
Isaac@liftstudios.com or Info@musclephone.com
www.liftstudios.com
www.musclephone.com

Services will be held at:
Lakewood Cemetery & Chapel
3600 Hennepin Ave. South
Minneapolis, MN
2 pm on Saturday Feb. 9, 2008

Another service will be be held in Rock Springs, WY within the next ten days.

I received a call this morning from Erik Fromm’s sister, Dianna, informing me of the unfortunate news. Erik “The Viking” Fromm was found dead at his Richfield, Minnesota home last night. The cause of death has not been determined. Dianna said she would pass along more details as they became available. At the time of of conversation she believed Erik would be cremated as, “he never stayed in one place for every long”. His mother currently lives in Wyoming and his sister in Montana.

Erik was a consistent top 10 NPC Super-Heavyweight Bodybuilder. The 2004 NPC Nationals would be the last time he took the stage. Erik was the 1996 Colorado State Champion.
Our thoughts and prayers go out to the Fromm family.

If you’re in the Denver/Boulder area and want to be part of Season II of the new American Gladiators, head north to Boulder tomorrow. I know two impressive NPC competitors from Denver who will be auditioning and have a GREAT chance of going to the next rounds… Sara Hurrle and Jenny Lewis. These ladies are both characters in their own right and will do great. Wish them well - they are part of the bodybuilding.com extended family!

Unfortunately I will be out of town and unable to report on the auditions but I will get the skinny on how things went and report back on Monday.