Isaac Hinds - LIFTstudios Blog

This year I will be featuring some of the industry’s ads and providing my thoughts. Most of the advertising in the bodybuilding/fitness industry is terrible. Flip through any bodybuilding magazine and you’ll see no less than 12 ads with some guy flexing and a product shot. Swap out the product or company logo and it’s virtually the same ad overdone. Why is it so difficult for our industry to do creative work? I’m not saying it’s all bad - I’ll highlight the good with the bad. My first example of poor messaging and advertising is shown below.

Whoever created this ad should be fired or demoted to janitorial duties.

The copy says “convenient virtually unbreakable packaging”. Hmmmmmm. Why would you show your packaging being broken in the ad?

Looking for a new job? Check out the job fair at Denver’s newest club. This is no ordinary gym - this will be one of the premiere gym in Colorado and the United States. Check out their web site and job fair for more info:
PURA VIDA JOB FAIR
Pura Vida will be accepting resumes and applications for the following positions in a JOB FAIR setting, during the following days and times:

PERSONAL TRAINERS
PILATES INSTRUCTORS
GROUP EXERCISE INSTRUCTORS
YOGA INSTRUCTORS
MASSAGE THERAPISTS
ESTHETICIANS
NAIL TECHNICIANS

Tuesday January 15, 2008
8:30am-12:00pm
5:00pm-8:00pm

Wednesday January 16, 2008
8:30am-12:00pm
5:00pm-8:00pm

WHERE:
Pura Vida Sales Office
100 Fillmore St. Suite 150
Denver, CO 80206
(Just east of the Pura Vida construction site)

• Please do NOT email or fax your resume and application if you are interested in one of these positions.

• Bring these documents with you, along with a copy of your current certifications and accrediting documents, the day of the job fair.

• Even if you have previously submitted employment interest for one of these positions, please plan to attend the job fair in order to submit a formal application as this will be the only means of acceptance of application.

• Applicants will be screened on a first-come, first-served basis.

• Candidates will be selected from the job fair for a second interview, which will include a practical portion.

For more Information on Pura Vida Fitness and Spa visit:
http://www.puravidaclub.com

Tonight on Jay Leno’s TONIGHT SHOW, Presidential Candidate Mike Huckabee talked about the health crisis in America.  It’s interesting to hear the views on the political candidates as it relates to health & fitness. I’m in no way saying I am supporting Huckabee for President at this point but I respect the guy and his weight-loss (over 100lbs).

I’m going to check this book out as it sounds like an interesting read. If anyone’s read it let me know what you think.

Digging Your Grave with a Knife and Fork:
A 12-Stop Program to End Bad Habits and Begin a Healthy Lifestyle