Ad Spotting: The Anti-Gym
This gym has been causing quite a stir in Denver over the last year. They call it "The Anti-Gym". They attempt to motivate people by yelling at them and his motto is "No Chubbies". I find the owner annoying (he’s the guy yelling in the commercial) but if he helps people loose weight it can’t be all bad, right? Once people find that they can be motivated in ways other than someone screaming at them I think they will move on.
Here is one of his ads running in the Denver area. What do you think?
"Beer Goggles" (commercial)
January 5, 2008 at 9:54 pm
The only reason I would want to go to that gym is to smack the shit outta that guy.
March 3, 2008 at 10:35 pm
The Anti-Gym gym in Cherry Creek North shut down this week — and for once, owner Michael Karolchyk has nothing to say.
"I’d love to talk to you, but I’m under a gag order and can’t say anything," he told me Tuesday. "I don’t want to get myself in any more trouble."
There is no sign on the doors in Cherry Creek, just a deserted gym with a few dumbbells sitting around, looking lost. The issues of prepaid dues and the loss of a location are left unanswered.
The controversial workout outfit still operates a gym in downtown Denver — and has clearly been going through some kind of turmoil. In a two-page, single-spaced e-mail to members last week, Karolchyk explained why he recently fired five "consultants" (a.k.a. trainers) and restated his mission to get people in shape through tough, in-your-face, emotionally challenging workouts. He signed the letter with his trademark slogan "No chubbies!!!!" On the same day, members received an invitation to the "Anti-Social" brunch 3-6 p.m. Saturday at the Black Pearl. More news to follow.
March 18, 2008 at 7:32 pm
HAHA Mike..you get whats coming to you, you worthless son of a B!tch! Drop dead you peice of Sh!t.