Isaac Hinds - LIFTstudios Blog

Anyone who tries this, let me know what you think…

Let If you think spiced black tea with honey and milk sounds terrific, imagine being able to enjoy this great taste in a nutrient-rich shake packed with 24 grams of high-quality protein.
AURORA, Illinois, January 23rd – If you think spiced black tea with honey and milk sounds terrific, imagine being able to enjoy this great taste in a nutrient-rich shake packed with 24 grams of high-quality protein. Optimum Nutrition’s (ON) new Vanilla Chai flavor of 100% Whey Gold Standard is available exclusively through Bodybuilding.com. Its proprietary formulation of cross-flow and ion-exchange whey protein isolates, whey protein concentrate and hydrolyzed whey peptides has made it the industry’s top performer.

“Serious athletes and health-conscious consumers know that 100% Whey Gold Standard™ represents the gold standard protein supplement for anyone who’s serious about health and fitness,” said Rachel Hopkins, food scientist with ON in Aurora. “Now they can enjoy Bodybuilding.com’s best-selling supplement in this exclusive new flavor.

Founded in 1987, Optimum Nutrition’s position of industry leadership is based on listening to customers, researching the latest science and exercising strict quality controls over every step of the company’s GMP-approved in-house manufacturing operation. That’s how the taste, texture, mixability and purity remain so incredibly consistent. The company maintains two distinct brands – Optimum Nutrition and American Body Building – each offering a comprehensive line of mixable powder, liquid, energy bar, cap and tab products

Anyone know who this woman is? Clearly she is a competitor with a great physique. The commercial get more amusing every time I watch it.

I’m happy to announce that I will be giving a seminar at the FitExpo in Los Angeles, California. Check out the info below to see the overview on what the seminar will cover and my bio as it appears on the Fit Expo Website. The seminar is slated for Sunday at 12:15pm. Stay tuned for more details and info closer to the event.

Branding, Marketing & Self-Promotion in the Fitness Industry
Learn from one of the industry’s best on how to get noticed in the fitness world and beyond. This seminar will cover the nuts and bolts of marketing and promotion in the fitness industry. Isaac will provide tips on how to get published in the magazines, create a buzz and achieve success in the fitness world.

Isaac Hinds, Owner & Creative Director
LIFT STUDIOS
www.liftstudios.com & www.hardbody.com

LIFT STUDIOS provides branding, consulting, design, interactive, marketing, photography and video services. Located in Denver, Colorado, our emphasis is on Sports, Fitness & Health-related clients. While this is our emphasis, it isn’t our sole focus. We work with large and small clients across the globe. LIFT currently works with the top competitors in the bodybuilding, fitness and figure world. Adela Garcia, Monica Brant, Oksana Grishina, Dina Al-Sabah and Phil Heath to name a few. Isaac’s photographs have appeared in IRONMAN, FLEX, Planet Muscle, NPC NEWS, Oxygen and many other publications. Isaac is also a writer and photographer for bodybuilding.com and NPC NEWS.

The next month or so I will be focusing more on the IRONMAN, ARNOLD and Transformation Blogs. Check those popular blogs out for what’s happening in Liftland. Busy busy here. Click over to FLEXonline.com to see photos and videos of Phil Heath training as he prepares for the Ironman and Arnold.

My work schedule is unique and changes daily. One day I’ll be writing preview articles for bodybuilding.com, the next creating a logo for a client. Every day is different in the land of LIFT. Yesterday I spent the afternoon with IFBB Pro Bodybuilder, Phil Heath as he prepares for the IRONMAN next month. He’ll then make the trip to Columbus for the Arnold Classic. Phil is focused and on track do doing very well in both contests. He trains hard and with great intensity.

Since my day changes every day I need to be prepared. I knew I wouldn’t be home for a few hours so I packed a protein shake. Luckily I did because we ended up shooting for 2 hours and then I made the trek home.

Let me tell you, when you see a guy like Phil train it is motivating and makes you step up your game. Will I ever look like Phil? of course not. That’s not the point. You don’t need to look like a pro bodybuilder or even train like one but you can learn something from them. Phil’s reminded me that when you set your mind to something nothing will stand in your way.

Check out the preview photos and story from our shoot at FLEXONLINE.com. A training video will be posted tomorrow on their site.

Phil just under 5 weeks out from the IRONMAN PRO.

From the Denver Post:

On the fourth floor of the former Tattered Cover building, a skeletal framework of interior walls and meandering wires hint at what, by late February, will be the upper level of Pura Vida — an ambitious, four-story fitness club serving tony Cherry Creek North.

Managing partner J. Madden gazes out of the floor-to-ceiling windows and sees headlights coursing along East First Avenue, Pikes Peak in the distance — and room for yet another player in a city where industry research says nearly one-fourth of the population already belongs to a health club.

“In our business, some places try to be all things to all people,” Madden says. “You do that, and eventually you miss something. We want to be all things to our audience that knows specifically what we’re providing.”

Posh gyms. High-tech gyms. Homey gyms. Family-friendly gyms. This new year’s rush to work out will take place in a Front Range fitness marketplace that has been bumped up with a slew of new offerings to meet growing demand.

The number of fitness clubs has more than doubled during the past decade, and competition is fierce in Denver, one of the nation’s top five cities for health-club membership.

– Read the full article here:

I was stoked to see the new American Gladiator TV show debut last night. The original show was a tremendous success and we were promised the new show would not be like our "Grandma’s American Gladiators" by the new host Hulk Hogan. Well Hulk was right it’s not and that’s a disappointment - it should be more like granny’s gladiators.

The two hour premiere was horrific at best in my opinion. Why would the creators not spend the first hour explaining why the show came back, what’s new, what’s improved and take a chapter out of the American Idol book? Show the tryouts, show the people who didn’t make it and why. Take the first hour to develop the characters of the new Gladiators - who they are, why they were chosen and what makes them worthy of gladiator status. Did they do anything in regards to character development? No. What a waste.

In the first event a female competitor is taken out by gladiator Tanji Johnson. A bit of foreshadowing of what was to come? Busted and broken would best describe how the show flowed. NPC competitor, Venus Ramos comes in as the replacement and goes onto victory. Along the way viewers are forced to listen to a boring announcer, a howling "wolf", cheesy smack talking and pathetic editing.

Jamie Reed’s character "Fury" was the only one who showed us much from a gladiator status. At one point the announcer says, "Fury’s signature move" as she clamps her legs around a competitor on the rings. How can it be her signature move when we’ve never seen it before or never been told about it?

I wanted to like the show but it was more painful to watch then the beating some of the competitors endured. My hope is for the women to make the most of this mainstream opportunity and do what they can with the exposure now. The door is closing fast on this show and I don’t see it lasting on the air for a second season.

Leading bodybuilding community and e-commerce company to enhance Liberty Media web strategy

ENGLEWOOD, Colo. and MERIDIAN, Idaho, Jan. 7 /PRNewswire-FirstCall/ – Liberty Media Corporation (Nasdaq: LINTA, LCAPA) (”Liberty”) and Bodybuilding.com today announced that Liberty has acquired control of Bodybuilding.com, the leading sports nutrition electronic retailer and most visited bodybuilding and fitness site in the world. Terms of the acquisition were not disclosed. Liberty’s interest in Bodybuilding.com will be attributed to the Liberty Interactive group.

Founded in 1999, Bodybuilding.com is a two time Inc. 500 Company and was named Internet Retailer “Best of the Web” top 50 in 2006 and top 100 in 2007. The company had over 100,000 daily and 3,100,000 monthly unique visitors in November, 2007.

“Bodybuilding.com is a fast growing leader in fitness nutrition e-commerce and the authentic voice of the bodybuilding community, as demonstrated by the success of BodySpace, the social network for body building athletes,” said Michael Zeisser, Senior Vice President of Liberty Media. “We are pleased to welcome entrepreneurs of the caliber of Ryan DeLuca and his team into the Liberty family. We look forward to driving collaboration among Bodybuilding.com and Liberty’s existing e-commerce and television companies.

“We are thrilled to join the Liberty Media family and to partner with their other top-notch commerce companies,” said Bodybuilding.com CEO Ryan DeLuca. “Bodybuilding.com is a community-centric, search driven commerce business that is highly complementary with many of Liberty’s other properties. We believe our strength in social networking and our well established brand relationships will be highly relevant to Liberty. We are committed to working with Liberty and its affiliate management to pursue numerous mutual, highly definable and actionable growth opportunities.”

About Liberty Media Corporation
Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Those interests are attributed to two tracking stock groups: the Liberty Interactive group, which includes Liberty’s interests in QVC, Provide Commerce, IAC/InterActiveCorp, and Expedia, and the Liberty Capital group, which includes Liberty’s interests in Starz Entertainment, News Corporation, and Time Warner. For more information, please see http://www.libertymedia.com .

About Bodybuilding.com:
Bodybuilding.com (http://www.Bodybuilding.com) manages two websites. Its “Supersite” is a vibrant and active community of content, social networking, and advice containing articles, personal pages, videos, and chat rooms. Visitors learn about gaining muscle, losing fat, competing and staying motivated. Bodybuilding’s “Store” is an e-Commerce and product information site containing over 6,000 products including supplements, clothing, tanning supplies, accessories and other bodybuilding products that represent more than 450 brands.
SOURCE  Liberty Media Corporation

This gym has been causing quite a stir in Denver over the last year. They call it "The Anti-Gym". They attempt to motivate people by yelling at them and his motto is "No Chubbies". I find the owner annoying (he’s the guy yelling in the commercial) but if he helps people loose weight it can’t be all bad, right? Once people find that they can be motivated in ways other than someone screaming at them I think they will move on.

Here is one of his ads running in the Denver area. What do you think?