Comments on: Creative marketing from Gold’s Gym http://blog.bodybuilding.com/liftstudios/2007/04/24/creative-marketing-from-golds-gym/ Industry Insight, tips and more... Fri, 09 Jan 2009 07:37:33 +0000 http://wordpress.org/?v=0.32 by: PartsRHeavy http://blog.bodybuilding.com/liftstudios/2007/04/24/creative-marketing-from-golds-gym/#comment-1031452 Mon, 14 Jan 2008 02:28:24 +0000 http://blog.bodybuilding.com/liftstudios/2007/04/24/creative-marketing-from-golds-gym/#comment-1031452 I LOVE this marketing shtick! I think it is really cute and funny. I would like to play cashier at the checkout line where this divider is placed, just to listen to the comments that the people make when they pick it up, expecting 3 ounces and get 15 lbs instead. It brings an element of play and positive silliness and is something different from the usual way that fitness is marketed. I LOVE this marketing shtick! I think it is really cute and funny. I would like to play cashier at the checkout line where this divider is placed, just to listen to the comments that the people make when they pick it up, expecting 3 ounces and get 15 lbs instead.

It brings an element of play and positive silliness and is something different from the usual way that fitness is marketed.

]]>