Boise, ID – October 7, 2010 - Bodybuilding.com, the Internet's most-visited bodybuilding and fitness site and largest online retailer of nutritional supplements, is the sole supplement retailer to earn the 2010 Bizrate Circle of Excellence Award. This is their second year receiving this prestigious award. The award recognizes retailers that provided outstanding online customer experiences throughout the year, as rated by their customers.

A widely recognized symbol of trust and dedication to customer service, the 2010 Bizrate Circle of Excellence award was earned by the top 2.7% online retailers in Bizrate’s North American Network. Online retailers earning this respected award received significantly higher customer ratings than the network average across seven key satisfaction indicators: overall satisfaction at the point-of-sale, product selection, ease of finding products, repurchase intent after order was received, product meeting expectations, on-time delivery of order and customer support assistance.

"Bodybuilding.com pulls ahead of the pack by always keeping the customer in mind during every aspect of business development - from the layout of store and content pages, to the 24 hour customer support team, to the world class warehouse fulfillment time; we always have customer satisfaction in mind. We truly listen to what our customers need, and make it a reality," - Bodybuilding.com Director of Consumer Insights, Colin Eggleston.

What else makes Bodybuilding.com stand apart from the competition? First off, employees are encouraged to talk. Yes, talk. With no quotas or sales pushes, employees are encouraged to truly help the customer with unsolicited advice for as long as their time is needed. It's not your average run of the mill advice either. Employees go through rigorous training on the latest Bodybuilding.com products and instrumental customer service protocols.

Second, every employee is a manager. Bodybuilding.com employees are empowered to make independent decisions on case-by-case situations. They don't have to put the customer on hold, track down an upper level manager, and force the customer to explain their issue multiple times to simply receive the refund they deserve. All customer service representatives hold the power to handle the situation immediately and are able offer a free gift or coupon if they deem the situation worthy. By encouraging employees take an active role with the customer they naturally feel inclined to become more involved. Case in point, over 500 hand written cards are sent out to customers each week "just because."

Lastly, happy employees equal happy customers. Employees partake in monthly team building activities including: basketball tournaments, bowling, dunk tanks and BBQ's. They also participate in volunteer events such as community restoration projects, charitable runs and environmental clean-ups. Employees who feel good about what they are doing, and who they are working with, spread that feeling to the customer.

"Bodybuilding.com has been wonderful to me since my first order over a year ago. They always check in with me to see how things are going and immediately answer my questions when I have them. The products are always priced right and delivered fast," - Recent Bodybuilding.com customer.

Bodybuilding.com offers more than 12,000 health and fitness supplements & accessories to help people achieve their health, fitness and appearance goals, as well as over 25,000 pages of FREE bodybuilding & fitness information, including more than 12,000 articles (written by 525+ writers), video & audio segments, and new content added daily.

For more information: http://www.bodybuilding.com
Contact: Crystal Matthews
Email: crystal@bodybuilding.com
Phone: 208.472.9311