fitwriter’s f.a.m.e. blog

ANDREW OYE’S “MUSCLE INK: FIT…WITH ATTITUDE”

WHAT IS “MUSCLE INK?”

“Muscle Ink” is a concept.
A crew.
A culture.
A creative movement.

A CONCEPT
“Muscle Ink” is a concept for a multimedia project that appeals to fitness-minded and artistic-minded individuals created by screenwriter, fitness journalist and creative strategist Andrew Oye.

The tagline “Fit…With Attitude” represents our interests and our outlook.
We dig bodybuilding, body art & bold media.
We dig muscle, movies & music.
We dig ink, iron & individuality.
We dig community, creativity & coolness.
And we dig it all with a little swagger, bite or attitude.

A CREW
“Muscle Ink” is global collective that communicates, celebrates, collaborates and congregates to share insights about fitness and all things cool or interesting.

A CULTURE
“Muscle Ink” is a lifestyle for connoisseurs of body art, advocates of self-expression, enthusiasts for bodybuilding and fitness, and appreciators of art - in the form of media as art (writing, film, music, photography, etc.) and the body as art (tattoos, aesthetic muscular development, individual style, etc.)

A CREATIVE MOVEMENT
“Muscle Ink” is a multimedia campaign to promote the creative projects that develop from the “Muscle Ink“ brand, which will include, among other things, a feature film. Coming soon: “Muscle ink: The Movie” (an eccentric, kick-ass action flick).

“MUSCLE INK: FIT…WITH ATTITUDE” created by Andrew Oye
Fitness & Bodybuilding Industry Journalist and Screenwriter
Connect: http://www.myspace.com/muscleink
contact: muscleink@gmail.com

This entry was posted on Sunday, June 8th, 2008 at 11:22 am and is filed under Training. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.