fitwriter’s f.a.m.e. blog

ANDREW OYE’S “MUSCLE INK: FIT…WITH ATTITUDE”

WHAT IS MUSCLE INK™?

MUSCLE INK™ is a concept.
A crew.
A culture.
A creative movement.

A CONCEPT
MUSCLE INK™ is a concept for a multimedia project that appeals to fitness-minded and artistic-minded individuals created by screenwriter, fitness journalist and creative strategist Andrew Oye.

The tagline “Fit…With Attitude” represents our interests and our outlook.
We dig bodybuilding, body art & bold media.
We dig muscle, movies & music.
We dig ink, iron & individuality.
We dig community, creativity & coolness.
And we dig it all with a little swagger, bite or attitude.

A CREW
MUSCLE INK™ is global collective that communicates, celebrates, collaborates and congregates to share insights about fitness and all things cool or interesting.

A CULTURE
MUSCLE INK™ is a lifestyle for connoisseurs of body art, advocates of self-expression, enthusiasts for bodybuilding and fitness, and appreciators of art - in the form of media as art (writing, film, music, photography, etc.) and the body as art (tattoos, aesthetic muscular development, individual style, etc.)

A CREATIVE MOVEMENT
MUSCLE INK™ is a multimedia campaign to promote the creative projects that develop from the MUSCLE INK™ brand, which will include, among other things, entertainment projects like TV and feature film productions.

MUSCLE INK™ "FIT…WITH ATTITUDE” created by Andrew Oye
Fitness & Bodybuilding Industry Journalist and Screenwriter
Connect: http://www.muscle-ink.com
Connect: http://www.myspace.com/muscleink
Contact: muscleink@gmail.com