The Truth about “New & Improved” Supplements
Oh no, it happened again. One of my favorite protein supplements has showed up "New & Improved". I should be excited right? Ha!! "New & Improved" is code for "cheaper to make and suckier to take". I’m sure most people are like me: they’ve gone through TONS of protein products to find one that they like. And what do they do when you find it? They "new & improve it".
The latest offender is the Labrada Carb Watchers Lean Body line. First, they destroyed "Lean Body for Her", which my spouse takes and I’d take sometimes for the lower calories. And now, they’ve assaulted the regular MRP. Years ago, when I first started getting into working out, we were doing EAS products, back when Bill was in charge. I LOVED their MRP. And then…they new and improve it.
I probably spend hundreds of dollars on MRPs and protein shakes. My business is no laughing matter to any sports supplement CEO. So you better be wary that you stand to lose TONS of business when you "new & improve" your products. And I hope you cast a wary eye at that label too!
Just remember…
"Cheaper to Make, Suckier to Take"
