CEO’s Blog

This is a message to our employees that I just sent out with some great news:

 Congratulations! In the 2007 Edition of Internet Retailer’s list of the Top 500 e-commerce companies (based on online revenue) in the USA, Bodybuilding.com moved up to #152!  (Last year we were #163, which means we not only kept up with other top retailers in terms of revenue growth, but faster than many.)

As we get closer to $100 million (a magical, wonderful and unbelievable number), I can’t help but be amazed at what we all have done in such a short time. You have helped us get here and should be proud of your contribution to something great that is not only successful financially, but more importantly, is something that is helping an amazing number of people to reach their health, fitness and appearance goals. 

To put this in pespective and to show how our little Idaho company is doing in the big leagues, the following notable companies are near us in size and ranking:

Barely above us:

121. Hallmark Cards
122. Sharper Image
124. B&H Photo
125. Audible
126. Backcountry.com
130. Bed Bath and Beyond
131. Bluefly
132. LEGO
133. Dick’s Sporting Goods
142. NFL
146. Brookstone
151. Linens ‘n Things

152. Bodybuilding.com (YOU)

BELOW us:

154. The Finish Line
155. Shoes.com
157. Urban Outfitters
158. Panasonic
160. Vitacost.com
161. Furniture.com
162. The Sports Authority
166. Frederick’s Of Hollywood
170. PetSmart
171. Coach, Inc.
177. The Vermont Teddy Bear
178. Cooking.com
179. FrangranceNet
181. RadioShack
182. Petco
186. Discovery Channel
187. Safeway
188. Nascar
197. Franklin Covey
198. Fossil
199. Wine.com
201. Burlington Coat Factory
203. GameStop
219. Kohl’s

And many more.

I have no idea how many of these companies are profitable like us or not.

When I look through this list, I see a lot of big companies with a lot of smart people, all trying to figure out how to get the most online sales possible. We are beating thousands and thousands of companies at this, and we are right up there with many of the top companies in the world!

I have no doubt that we can move into the top 100 over the next 2 - 3 years.  That is our goal!  If we can continue to improve while staying true to our mission and "wowing" each individual customer, I have no doubt that this team has the ability to do it. Thank YOU for what you have done.

This entry was posted on Tuesday, May 29th, 2007 at 4:46 pm and is filed under CEO Thoughts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.