Wanderlei at the MMA Worldwide Expo!
For Immediate Release
Contact: Stephanie Forte, sforte@fortecreativemedia.com
Ph. 702.898.2547 Cell 702.596.9866
Fans have a chance to meet the iconic mixed martial arts figure on Sunday, Oct. 25
LAS VEGAS (October 20, 2009) – XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC), brings legendary fighter Wanderlei Silva to New York City on Sunday, Oct. 25. Silva will sign autographs at Duane Reade, located on 1350 Broadway, near Herald Square, from noon – 2 p.m. The Brazilian-born Silva has achieved iconic status in the world of mixed martial arts (MMA), stacking up 32 wins, most of them by knockout, in his illustrious career. Silva’s appearance coincides with the MMA World Expo, to be held Oct. 24 – 25 at the Javits Center in New York City.
XYIENCE’s Xenergy Premium hit the shelves of Duane Reade stores in Manhattan just two months ago, as a result of the brand’s relationship with New York-based Exclusive Beverage Distribution. The distributor, established in 1960 with more than 250 stores in commercial and residential neighborhoods of New York, anticipates a large turnout for the event.
Through its sponsorship of the UFC, the XYIENCE brand reaches 420 million households worldwide. The UFC’s current television distribution allows sponsors like XYIENCE to reach 40 million U.S. households and 380 million households outside the U.S. in over 100 countries and territories, with programming delivered in 20 languages.
About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.
Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, and its energy shot, X Shot, are the official energy drink and energy shot of the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.
