2009 Olympia Blog

When it was conceived in 2002, the performance nutrition brand Nutrabolics set out to provide high-end sports supplements to the Canadian supplement market.

Today, after four years of hard work and dedication, and under the direction of Rodney Dupont, Nutrabolics has successfully expanded into the highly competitive U.S. & other International markets.

This year’s Olympia will mark the introduction for Nutrabolics latest €˜boxed stacks’ - as well as a perfect place to get familiar with the entire brand.

Nutrabolics

Booth Info: Booths # 305 … 307

Website:  www.nutrabolics.com

Key Execs that will be attending:

- Rodney Dupont, President
- Jayson Wyner, Vice President of Sales & Marketing
- Mike Reeves, US National Account Manager

Products Being Featured:

- Skin-Bursting Stack Boxed Kit

Athletes Featured:

Morris Mendez (www.morrismendez.com) … Team Nutrabolics

Jenny Poussin (www.jennypoussin.com) … Team Nutrabolics

Brandi Latimer (www.brandileelatimer.com) … Team Nutrabolics

Alba Nadal … Team Nutrabolics

Promotions/Samples:

- Free Samples
- Free Magazines
- Free T-Shirts

Here’s a question for historians of bodybuilding supplementation:

When did Labrada Nutrition first come to market?

Give up? Well, for those who don’t know, it’s been ten years (1996) since former Mr. Universe and pro bodybuilding legend, Lee Labrada, introduced his own line of sports nutrition products.

This fact, alone, is proof that Labrada Nutrition has built its large consumer following upon loyalty and trust. In all my conversations with Lee, I am reminded of his passion for helping others. You would expect this from a world class bodybuilder, but Lee consistantly goes the extra mile to emphasize that lasting results come through the combination of education and quality products.

According to Lee, this year Labrada Nutrition welcomes you to the Mr. Olympia Expo, where it is launching its New 17oz. Lean Body® RTD Shake.  Visit the booth, meet Lee Labrada and get Lee’s FREE 8 x10 color autographed picture while you are sampling this delicious creamy shake!  Lean Body®  RTD shakes feature 40 grams of protein, zero sugar and half the fat of the other brand!

You’ll love this nutritional powerhouse! It tastes like soft serve ice cream!

Labrada Nutrition

Booths 1530- 1533

Key Execs that will be attending:

- Lee Labrada, President and CEO
- Keith Lessmann, Senior VP of Sales
- Dave Ramirez, VP of Research and Development
- Labrada Field Sales Managers

Websites:

www.labrada.com
www.leanbodycoach.com
www.leanbodypromise.com

Labrada will also be sampling its New and Improved Lean Body® MRPs.  These are the MRPs you’ve come to love and trust, and now they taste better than ever and have an improved nutritional profile.  Get a FREE sample packet!

When you get hungry during the Olympia Expo and want something that really tastes good, stop by for a sample of Labrada’s  “latest and greatest protein bars - including the novel new New Lean Body Fruit Crunch Bars!  They taste like a Rice Krispy Treat and Pop Tart, all rolled into one delicious bar.  It’s not to be missed!

Want to put some whoop-ass into your next workout? Pick up a FREE SuperCharge! pre-workout energy drink mix sample packet while you’re at the Labrada booth.  Once you try it, you’ll never go back to your ordinary NO product.

Labrada will also have T-shirts, shaker cups, and other special surprises: be sure to stop by and chck it out at Booths 1530-1533.

Lee Labrada will be on hand at the Labrada booth to greet everyone!

F.Y.I.:

In 2004,  Lee was inducted into the IFBB Pro Bodybuilding Hall of Fame. Lee is a past winner of numerous bodybuilding titles, including the IFBB Mr. Universe and the IFBB Pro World Cup. He is one of only five men in history to place in the top four at the Mr. Olympia competition for seven consecutive years … a feat he shares with Arnold Schwarzenegger.

He has appeared on the covers of more than 100 magazines and has been featured on CNBC, FOX, NBC, ABC, CBS, CNN and ESPN as a fitness and nutrition expert.

For more information, call Stasia Maroquin, toll-free at 1-800-832-9948, ext. 359.

The company NxLabs (formerly NxCare), burst onto the scene with more than a few interesting products. Last year I had a chance to speak with Scott Welch, who does product research and development for NxLabs, and was very impressed to say the least.

This company is one of the booths I am looking forward to checking out at this year, since they are sure to have a few NEW concepts designed into their products.

Brand Name:  NxLabs

Booth info: 1635 & 1636

Key Execs that will be attending:

- Craig Stevenson
- Mike Buckley
- Scott Welch
- Eric Nussbaum
- Duane Keizs
- Jennifer Van Barneveld
- Domenic Mauro

Products Featured:

Methyl Ripped, Mass System, Ripped System, the Ultimate Muscle Expansion Pack, Anavol, Aminovol, NitroT3, VASO.

Athletes Featured: Marlon John

Promotions/Samples:

Ripped Books, Mass Books, Anavol shirts, Aminovol shirts, NitroT3 shirts, Methyl Ripped shirts.

Another Sneak Peak:

Me!  =)

A relative newcomer, EPIC Nutrition seems poised for growth this year. I spoke to company president Scott Movic (he goes by Scotty Mov), and he told me EPIC will be launching their latest physique building gadgets at this years Olympia, in addition to the flagship product 5-Tetra.

The EPIC products are developed by some industry ‘heavyweights’ in research and development, and are definately worth a look.

Brand Name: Epic Nutrition

Booth info: # 301

Key Execs that will be attending:

- Scott Movic … President
- James Klein … Chief Operating Officer
- Jeff Zwick … Director of Sales

Products Featured:

- 5-TETRA
- 8-BetaAnabol
- 4-NitroTropic

Athletes Featured: Robert Hatch

- #3 Superheavy 2006 USA’s 2006
- 2006 NPC Mr California

Robert Hatch

Promotions/Samples … Special sizes of all products selling for $ 10 ea. Free “Girls of Epic 2007 Calendar with Purchase

EPIC Olympia Promotion

- The Calendar Girls will be there to autograph their photos!

Unless you’ve been under a rock (or don’t train), you’ve certainly heard of, or used an Optimum Nutrition Product. This brand has been around for years and continues to grow in size and notariety, due to its loyal following.

If you’re worried about getting enough protein while you walk the floor, make sure you hit make Optimum Nutrition a regular stop. They’ve got plenty of protein and shwag to keep any bodybuilder happy!

Brand: Optimum Nutrition … Add Some Muscle to Your Sport©

Websites:

- optimumnutrition.com
- wheygoldstandard.com
- morsos.com

Booth Number: 509

Featured Products:
  
Debut of:

- Vassive-NO© … The Ultimate Pre-Workout Performance Tool
- Vassive-CE© … The Ultimate Post-Workout Performance Tool
- Lift Bars© … The Delicious New Hi-Protein Energy Bar with an Ultra-Thin Profile

Other ON Samples:

- MOR’SOs … Gourmet, Bite-sized Protein Pieces
- Whey Gold Meal© … A High-Protein Meal with all of the Benefits of Whey plus 25 Vitamins & Minerals and 5 grams of Dietary Fiber

Athletes/Talent:

- IFBB Pro and Figure Olympia Competitor Jessica Paxson

Jessica Paxson

- Actor, Fitness Model, Personal Trainer Tomm Voss
- NPC Super Heavyweight Champion Justin Harris

Promotions/Give-Aways:

V.I.P. Interactive Workshop on Pre- & Post-Workout Nutrition plus a chance to WIN Hundreds of Dollars in Free Products (By Invitation Only … email optimum@optimumnutrition.com for more details)

2006 ON/Olympia Super-Sac’s (approximate retail value ‰ˆ $35.00) consisting of:

- Limited Edition Olympia T-shirt
- Limited Edition ON Pill-Holder Key Ring
- Full-serving packet of Whey Gold Meal
- Full-sized Lift Bar
- Full-serving packet of Vassive-CE
- Full-serving packet of Vassive-NO
- Signed, Glossy Photo Prints of IFBB Pro’s

First give-away begins around 10:00am; a second about 2:00pm (both days, while supplies last.). Give-away items subject to change. INSIDER TIP: The ON Booth gets really jammed … especially during give-away times … so get there early.

There are several brands that I write about that I have personally worked on in the past. This makes it even more interesting to me, because I’ve got history with some of the products these brands still sell, and always curious about the new products they bring to market.

One of those brands is ABB or American Bodybuilding, which continues to pump out hardcore gym drinks and bars. Just like the brand itself, ABB will likely be cranking out the LOUD and HEAVY Rock and Roll and have plenty of products that can keep you wide AWAKE. Here is what ABB is bringing to the O.

Brand: American Body Building© (ABB) … The Force in the Gym©

Website: americanbodybuilding.com  

Booth Number: 509

Featured Products/Samples:

- NEW Tribulus Shot© … First Ever Liquid Tribulus Concentrate
- NEW XXL Bar© … Over 500 Massive Calories & 40 g Protein per Bar
- Speed Shot© … Small Space, Big Rush. Concentrated Energy packed in cool Aluminum Bottles
- Diet Turbo Tea® - A Perennial Crowd Favorite
- Aqua Force©- Cool, Refreshing, and Vitamin & Amino Fortified
- Carbo Force® - Great-Tasting, Post-Workout Recovery
- Extreme Body RTD 50© Shakes … 50 grams of Premium Dairy Proteins, now available in Chocolate Peanut Butter & Banana Cream flavors

Athletes/Talent:

- IFBB Pro Chuck Sanow
- IFBB Pro Pauline Nordin
- IFBB Pro Summer Montabone

Plus over a dozen smokin’-hot spokespeople serving up samples!

Promotions/Give-Aways:

- Custom 2006 ABB/Olympia T-Shirts
- Full-Sized ABB Drinks
- IFBB Pro Photo/Autograph Opportunities
- V.I.P. Interactive Workshop plus a chance to WIN Hundreds of Dollars in Free Products (By Invitation Only … email info@americanbodybuilding.com for more details)
- Possible Guest Appearance by a Mystery Athlete Superstar (more details on this as show approaches)

First give-away begins around 10:00am; a second about 2:00pm (both days, while supplies last.). Give-away items subject to change.

Another performance nutrition brand that seems to get stronger every year is Dymatize Nutrition. This year, I spoke to Ivy Steputis at Dymatize and he sent me an impressive list of new products, athletes and promotions for the 2006 Olympia.

I am, personally, interested in tasting the Oats Can! Instant Oatmeal, which looks like a great product. No doubt, the Dymatize booth will have plenty of action this year.

Brand Name: Dymatize Nutrition

Booth #1511

Products Featured:

- Elite Oats €˜N More (Brand new premiere product! Look for the giant 10 ft. Elite Oats Can! Instant Oatmeal with 34+ grams of our famous Elite Whey Protein!)
- Elite Whey Protein (10 great flavors, instant mixability, super value!)
- Mega Shake (Nature’s Anabolic! Awesome taste!)
- Hi Protein Mega Gainer
- Super Mega Gainer
- Xpand Pre-post Workout Formula Nitric Oxide Reactor
- Energized Xpand Nitric Oxide Reactor
- Xpand Caplets

Athletes Featured:

6 models at the Dymatize booth:
- Krista Gibson
- Stephanie Lundy
- Jennifer Lundy
- Laura Schrader


Come by the booth to get your free autographed pictures from one of these ladies!

Promotions/Samples:

- Dymatize passes out samples & literature
- Hats, T-shirts, Shaker Bottles

Brand Sponsored Events (parties or giveaways, etc.)

Register to Win: $1000 in free supplements!

Anyone who has been to the Olympia before knows that MET-Rx brings unique themes to every event, and more than a few surprises.

This year I spoke with company executive Todd Christiansen, and he told me that Team MET-Rx will hit the Olympia Expo with an impressive cast of hardcore bodybuilders, fitness enthusiasts, extreme athletes, top models and oh yes - sexy calendar girls.

Brand Name: MET-Rx

Booth info: # 1318

Attendees
TEAM MET-Rx, of course!  Hardcore bodybuilders, fitness enthusiasts, extreme athletes, top models and calendar girls.

Products Featured:

New Big 100 Colossal Crispy Apple Pie

AMPED Earthquake Grape RTD

Athletes Featured: Phil Heath and Kim Klein

Promotions/Samples:

-Sign up for a chance to win a brand new MP3 player.

-Sample the New Big 100 Colossal Crispy Apple Pie and AMPED Earthquake Grape RTD.

Brand Sponsored Events (parties or giveaways etc.): Get a free goody bag filled with your favorite MET-Rx products valued at over $ 50.00!

I am personally excited to see what VPX unveils at the Olympia. Why? Well first, I have personally tried the Zero Impact Meal Bars and they ROCK!

Next, the last time I spoke to Jack Owoc, he told me that the entire Zero Impact Diet Kit was complete. I saw the initial concepts for the diet, supplements and exercise plan and must say when followed correctly it has the potential to be an extremely popular fat loss strategy. The ZI Diet Kit has a complete diet and exercise program plus a DVD featuring real people and fitness pros.

Brand Name: VPX Nutrition…Redline-…Zero Impact Diet

Key Execs that will be attending:

- Jack Owoc … CEO, Chief Scientific Officer,
- Paul Borelli … Chief Operating Officer,
- Mike Fabiano … Executive Director of Sales

Products Featured:

- Zero Impact Diet Kit

- NO Shotgun-Muscle Hyperplazic Matrix

- Redline-Freeze and Burn Energy Drink

Athletes Featured: Toney Freeman

“295-pounds of Freaky Muscle in Classic X Form …The One to Stop Ronnie Coleman’s Quest for 9-Straight

Plus Over 20 Handpicked Fitness Models

Booth Info—Look for the crowd!

One company that certainly took the supplement world by storm in the last year, is Gaspari Nutrition. The players on this team bring some serious real world and scientific experience to the table.

Hey, when you have IFBB Hall of Famer Rich Gaspari, product GURU Bruce Kneller, and a host of industry veterans on your team, you’re always a force to reckoned with!

Brand Name: Gaspari Nutrition

Booth # 518

Key Execs that will be attending:

Rich Gaspari, President
Liz Gaspari, Domestic and International Sales Director
Tom Hoops, National Sales Director
Bruce Kneller, Chief Product Formulator
Joe Volgey, Director of Advertising and Marketing

Products Featured:

Gaspari Nutrition will launch new Halodrol Liquigels at the Olympia.  Be among the first 1000 people to purchase the product.

After the unprecedented success of Halodrol-50©, Gaspari Nutrition does it again with a mega-potent successor to the original that will stand the test of time. Halodrol-Liquigels© is the ONLY product in the supplement world that contains Arachadonic Acid* and a testosterone boosting anti-aromatase for a “one-two” punch in causing massive muscular hypertrophy, positive strength and endurance modulation and “help” in the bedroom.

Nothing works like or as well as Halodrol-Liquigels© AND NOTHING ELSE EVER WILL due to an exclusive licensing arrangement using a patented material and a patent-pending material. This ain’t your run-of-the-mill supplement - this is the most scientifically advanced and well thought out sports nutrition product possibly ever made. Halodrol-Liquigels© is the first, last and ONLY product in a category it defines all by itself. Isn’t it time you got serious about your supplement program? Gaspari Nutrition - we make innovative products that work!

Athletes Featured:

Gaspari Nutrition will make a special announcement regarding the signing of top bodybuilding athlete.  Mai Tran, Cathy Priest, Marzia Prince, Kai Powers and others will be on hand to give away free samples.

Promotions/Samples: 

Free samples of new Grape flavored SizeOn, free t-shirts and shakers giveaways!

Brand Sponsored Events (parties or giveaways etc.):

Enter to win a brand new 2007 Harley Davidson Dyna Super Glide.  For official contest rules, visit GaspariNutrition.com.

To get my info on BSN, I spoke to Rob Thoburn. He is a Senior Marketing Executive and Scientific Advisor for BSN, and ’scary smart’ I might add.

When you add Chris Ferguson and Scott James this makes BSN extremely dangerous when it comes to product development!

Here is what you will find at BSN:

Brand Name: BSN (Bio-Engineered Supplements & Nutrition, Inc.)

Brand Slogan: “World Leaders in Cutting Edge Physique & Performance Products

Websites:

www.BSNonline.net
www.ENDORUSH.com

Key BSN personnel in attendance:

… Chris Ferguson, President
… Scott James, Vice-President
… James Tracy, Director of Marketing
… Eric Tomko, Direct of Sales

Products featured:

- Atro-Phex©*
… True-Mass©
… Syntha-6©
… Endorush©
… N.O.-Xplode©

*First public sampling event for this product

Team BSN Athletes in attendance:

… 8-Time and current Mr. Olympia, Ronnie Coleman
… International Figure Icon, Monica Brant-Peckham
… Mixed Martial Arts-Fitness Expert, Julien Greaux
… BSN Spokesmodel Anthony Presciano

BSN Promotions:

Sampling (over $150,000 in product will be available for sampling)

… True Mass© (Vanilla, Chocolate, Strawberry)
… Syntha-6© (Vanilla, Chocolate, Strawberry)
… Endorush© (Grape Fix, Fruit Punch Fix, Lemon-Lime Fix, Orange Fix)
… N.O.-Xplode© (Grape, Lemon-Lime, Blue Raspberry)

Sample bags containing: (Estimated retail value: $16.99)

… Endorush© pen
… BSN magnet
… Special product offer flyer
… Endorush© decal
… BSN Body & Style© Catalog

Sample bags will also contain packets of the following ultra-premium BSN products:

… N.O.-Xplode©
… CellMass©
… Syntha-6© (1 of each flavor)(3 packets in total)
… True-Mass© (1 of each flavor)(3 packets in total)

Additional BSN Promotions:

Three monumental events will be taking place at the always packed BSN Olympia Expo booths!

Event 1: The first ever public sampling of Atro-Phex©, BSN’s new multi-action weight loss breakthrough!

Event 2: The first Olympia showing of NEW Train Like a Freak© by BSN apparel! If you’re hardcore, then prove it! Wear TLF!

Event 3: BSN will be giving away a free 50-inch Philips plasma television! This will take place at booth #1542, which is directly across from the BSN booth (#1342). Sign up for the plasma giveaway contest and you’ll receive $5.00 off any purchase made at the Train Like a Freak© apparel shop (booth #1542)!

BSN will also be providing free samples and prizes to those who ride the BSN wrapped transfer bus. Come on board and you’ll also meet two of our super-hot Girls of BSN! It’s definitely the best ride in town!

BSN Sponsored Events:

The OFFICIAL Olympia After-Party happens at the Risque located inside the popular Paris Hotel on Saturday, September 30th, from 10:00 pm to 3:00 am

Booth info:

Booth #1342: BSN product booth, Train Like a Freak© by BSN apparel shop

Booth #1542: BSN plasma television giveaway (sign up, PDF)

As you know, I put out a request the top supplement brands that will be exhibiting at the 2006 Olympia, and the response has been overwhelming. What did I ask the best and brightest minds in the sport supplement business? Well, I asked some general stuff like which athletes will be at their booth, the samples and giveaways. I asked these questions because we all love the freebies, athletes and excitement, but I want to find out which companies are working hard to make supplements more effective and easier to bring into my lifestyle.

Realizing this, my main question was to ask each brand if they would be revealing any new groundbreaking products that can help us all get a better body.  I’m happy to say the answer is YES, in fact nearly all of the companies I’ve spoken to have a ‘guarded secret’ product, or technology, that will be seen for the first time at the 2006 Olympia. Keep in mind, I’m pretty friendly with most of the company insiders, and have heard more than a few marketing ideas in my day. But the new products and concepts I’ve been hearing about are valid enough to tell me the 2006 Olympia is going to become a virtual €˜posedown’ of the performance supplement industry. There is a lot at stake, and this is the show to prove you can run with the big boys, or stay ahead of the pack.

Remember, the €˜Dark Horse’ may not have the biggest booth, but they may have the next product PHENOM!

The First Callouts:

To start the festival of the supplement gods, I thought it might be nice to bring the formidable BSN” (hey they do have the reigning Mr. O.) center stage with the industries latest Giant Killer, Gaspari Nutrition”. You will find their company info in the next few posts. On deck will be, Nutrex Research”, VPX, and SAN”, three companies who all have more than a few new tricks to add to your supplement arsenal.