2009 Olympia Blog

Ultimate Nutrition Presents the 2010 Joe Weider’s Olympia Weekend

Farmington, CT  September  28th, 2009  — After an impressive presence at the 2009 Joe Weider’s Olympia Weekend,  Ultimate Nutrition announced today their partnership with the 2010 Joe Weider’s Olympia Weekend.  The Olympia Weekend, currently known as "The 2010 Olympia Weekend," shall be known as “Ultimate Nutrition presents Joe Weider’s 2010 Olympia Weekend.”
The 2010 Joe Weider’s Olympia Weekend is scheduled to take place at the Orleans Arena and the Las Vegas Convention Center in Las Vegas, Nevada in September 2010 and is the premier in bodybuilding competitions.

“Joe Weider’s Olympia Weekend is a stage for excellence and has great synergy with Ultimate Nutrition’s excellent products,” said Brian Rubino, Vice President, Ultimate Nutrition. “At this year’s Olympia, we had great success with the Ultimate Nutrition, Full Combat, and Ultimate Gear brands as well as having great athletes like Hulk Hogan, Thiago Silva, Markus Ruhl and Jenny Lynn stop by.  Wait until you see what we have planned for next year.”

About Ultimate Nutrition.

Since 1979, Ultimate Nutrition has been fueling bodies with the best nutritional supplements to achieve your goals, whatever they may be. With Ultimate Nutrition being one of the most tenured companies in the industry, we were among the first to have amino acid tablets, carbohydrate powders, fat burners, and whey protein powder. Today, Ultimate Nutrition is among the leading innovators in the supplement industry, with products that can enhance your life no matter what your goals are.
CONTACT:  Neil Blitzer, +1-860-409-7100, nblitzer@ultimatenutrition.com

Web site: http://www.ultimatenutrition.com/

Post by: Donlon

Well it is Ultimate Nutrition’s first year as the title sponsor of the Olympia and they are coming in with a BANG! You will not be able to turn around with out having Ultimate Nutrition right there.

Besides having the new Full Combat line there will be the Ultimate Gear Booth and even things such as the Ultimate Obstacle Course!

Here is a peek of the a the awesome line up Ultimate will be bring to the Expo.

Post by: Donlon

Ultimate Nutrition

“This year marks our 30th year in the business and our first year as the title sponsor of the Olympia, and we have four booths to mark the occasion,” says Neil Blitzer, vice president of brand development at Ultimate Nutrition.    

All weekend long these booths will him with giveaways, celebrity sightings and interactive fan competitions.  Here’s a glimpse of what’s in store:

The Ultimate Nutrition booth will offer their full line of supplements at a special event pricing, gift with purchases, and samples galore.  They will be debuting their new Muscle Juice Revolution 2600, Prostar 100% Whey Protein, cellsizer HSP, and Red Zone.  

Meet the German Beast Markus Ruhl, who’s coming back from retirement to compete at this year’s Olympia, Jenny Lynn, who’s trying to reclaim her title, and a surprise guest who will be sure to make it exciting, brother!  Try the strength and agility with the Ultimate Nutrition obstacle course to see how you rank against the pros.

The Full Combat booth will show off Ultimate Nutrition’s new line of supplements made exclusively towards the hardcore world of mixed martial arts.  On hand to sign autographs, will be the recent champion, Thiago Silva.

If that’s not exciting enough, visit the Energy Smash drink booth to sample the awesome new energy drink, or the Ultimate Gear booth for high quality workout gear and accessories.

Post by: Donlon

Here at Bodybuilding.com we are doing our part to make the Olympia an experience you will not soon forget. Bodybuilding.com will have a huge booth with a lot of familiar faces for you to interact with. Say ‘Hi!’ to them and learn more about our great products.

Check out who will be at the Bodybuilding.com booth here.

For all your information on the Olympia check out the Bodybuilding.com 2009 IFBB Olympia Main Page here.

Post by: Donlon

For Immediate Release

Ultimate Nutrition Presents the 2009 Joe Weider’s Olympia Weekend

Farmington, CT  May 22nd, 2009  — To further celebrate their 30th anniversary, Ultimate Nutrition announced today a partnership with the 2009 Joe Weider’s Olympia Weekend.  The Olympia Weekend, currently known as “The 2009 Olympia Weekend,” will now be known as “Ultimate Nutrition presents Joe Weider’s 2009 Olympia Weekend brought to you by Bodybuilding.com.”

The 2009 Joe Weider’s Olympia Weekend  is scheduled to take place at the Orleans Arena and the Las Vegas Convention Center in Las Vegas, Nevada between Sept. 24, 2009 and Sept. 27, 2009 and is the premier event in bodybuilding.

“Joe Weider’s Olympia Weekend is the top event in the bodybuilding world, and it is a perfect match for Ultimate Nutrition products,” said Brian Rubino, Vice President, Ultimate Nutrition. “Ultimate Nutrition has stood for quality and innovation for 30 years and having the opportunity to present the 2009 Joe Weider’s Olympia Weekend is another great event of our 30th anniversary celebration.”

About Ultimate Nutrition.

Ultimate Nutrition was founded in 1979 by Victor H. Rubino. At the time Victor was one of the top amateur power lifters in the United States. Driven by a goal to become the best, Victor knew that supplements were the key to improving his performance through increased strength and faster recovery. Not satisfied with the current supplements that were available to him the 1970’s and being a biochemist himself, Victor decided to launch his own company Ultimate Nutrition. Victor’s goal was to create high quality, thoroughly researched products at an affordable price for everyone.

By the mid 1990’s Ultimate Nutrition again was on the cutting edge as we were one of the first companies to come out with Whey Protein powder in a bottle. Today, Ultimate Nutrition continues to excel with a wide range of products including Iso Mass Xtreme Gainer, Prostar Whey, Muscle Juice Revolution 2600, Glutapure, Protein Isolate, Iso Sensation 93, Amino 2000, adreNOline, Red Zone, and now cellsizer HSP.
www.ultimatenutrition.com

Post by: Donlon

It’s time for the presentation of the Top 3 Supplement Awards by Ryan DeLuca.

Best Muscle Building Product:
BSN NO-Explode

Supplement of the Year:
ON 100% Whey Protein

New Supp of the Year:
Muscletech Anabolic Halo

Post by: MarikaJohansson

Labrada Nutrition is offering a free Vegas trip to this year’s Olympia!  Enter the Mr. Olympia Sweepstakes today, and win an all-expense paid trip to the 2007 Mr. Olympia!

Click below to download the PDF file containing the details!

http://www.bodybuilding.com/store/lab/bb_com_contestpage.pdf (Adobe Reader file, 1.1 MB)

Contest sponsored by Labrada Nutrition.

Post by: BodySpaceAdmin

Expo Review, 2 days in the making…

We caught the shuttle from the hotel over to the convention center. We had gotten some VIP wristbands with our ticket package so we got to avoid the ticket lines and made a beeline for the entrance. Wanting to see the whole expo we decided to start to the right and work our way around. We first noticed the Thermolife booth and their topless girls (their breasts were spray painted with tigers, oh my!). This startled the mom next to us, who was quick to cover her child’s eyes.

Next we were off to see the BSN booth, never to be out done they had some of the hottest booth girls around, on Friday they were in these silver little space-like outfits, I even got Richard’s friend Will to take a pic with them. The girl who we talk to explained what exactly Endorush does and loaded us up with some full size samples; this is heaven for a caffeine addict like me. You couldn’t walk through the expo without seeing the sparkly silver/red bags.

The Promax booth had some wonderful samples and well informed booth girls, nothing turns a consumer off more than asking a question about a product you’re putting into your well tuned body than the person looking at you and saying, “ask the person over there. I bought a box of their cookies and cream bars for my post workout meal. They also were giving out samples of their product Oat-Rageous bars.

http://www.bodybuilding.com/store/promax/promax.html

http://www.bodybuilding.com/store/promax/oat.html

There are 2 kinds of people that attend expos, people who LOVE all the free samples and leave with 2-3 bags full of goodies. Then there are people like me who already push the weight limit on my bags when I fly so I only go for the samples of things I already use or if it interest me as a future product.

One such future product I found not for me but for my fianc©, was New Whey Liquid Protein, it comes in 25 grams and 42 grams servings and with a range of flavors. They are in what looks like shooter tubes and actually taste pretty good. I threw a couple in my purse for the judging that night and when you need to eat every two hours like he does they made going out even easier.

http://www.bodybuilding.com/store/ids/new.html

Who could miss the Women’s prejudging going on in the back of the expo.  They looked awesome and it was great too see how the general public reacted.

Next I had to look for the booth my trainer, Ali McKnight, was working, Ultimate Nutrition. I had to let her know I had just seen her face on the outside of the transfer bus we came over on.  The booth looked great! All of the reps behind the counter were well informed on their products and even showed me a few I have never tried.

I tried to get into the EAS booth “arena as it had been one of my favorite booths at Europa, but that wasn’t happening. Needless to say with the dancing girls on the platform in the back throwing t-shirts it was a fan favorite.

Twinlab came to the rescue with giving me a few new shakers after the evil TSA lady took mine while flying out here. I got the chance to sample their new citrus flavored energy drink, I really liked it. Kind of reminded me of like a Sunkist soda flavor.

The Bodybuilding.com booth was awesome, I got the chance to meet up with Richard and Ian again and take some cool pics. I also got an awesome license plate cover that said ” Kiss my abs this thing is totally going on my new car.  They were also giving out 10% off coupons for their store, anyone who orders knows with their already low prices this is a deal! I got the chance to meet and take some pictures with Bob Cicherillo!

Another product I discovered was Syntrex Nectar “to-go size, basically single serving size. My favorite protein ever is the Fuzzy Navel flavor so the idea of being able to mix it in a simple water bottle really excited me! Needless to say this was a booth I hit both days!

http://www.bodybuilding.com/store/syn/grab.html

Last but not least on new products, Java Fit. They make a gourmet coffee that also has an additional fat burner and appetite suppressant. After trying a sample I had to have it and bought 3 bags! As a coffee lover, my eyes lit up like Christmas morning at the thought of a super coffee.

http://www.bodybuilding.com/store/jlu/diet.html

Many people are lactose intolerant so I was really excited about getting the chance to try Vyo-techs new “Oryx Goat Whey, It brags to be 300% greater absorption, 100% lactose free & sugar free, but the important thing was does it taste good, the true test was Bryan who hates all chocolate flavored protein and he actually thought it tasted good, me on the other hand, I have no access to chocolate so I thought it tasted awesome.

I was a little disappointed that they weren’t selling any, the rep told me it should be out in about 3 weeks, I will all over that. To top it off I asked her if she had any of the “GO GOAT shirts I had read about and she had two left and gave them to us. As a matter of fact I am wearing it right now as I type this up!

While I know I missed a lot of booths, give a gal a break, there were what seemed like over a hundred and all were well ran and packed!
  
Something that ran through my head on the shuttle ride back today was how much fun the expo was. All the athletes and booth personal were super nice. Even better was I always ask a salesman who carries their product or the easiest way to get it. 9/10 times I heard, oh you can go on www.bodybuilding.com and get it for a really good price!

Here is a brand that has intrigued me for over the past year. Why? It seems every time I look, I see another top athlete endorsing the product line, which normally doesn’t phase me.

However, with names like Shawn Ray, Melvin Anthony, Bill Wilmore, Mary Lado, Christine Pomponio-Pate, and Mary Jo Cooke, it stands to reason something exceptional might be going on!

Most recently, I became even more interested when my good friend and colleague, Joe Pavlik joined the company. I’ve worked with Joe on many different projects, and know he has the brains to me a major player in our industry.

Vyotech Nutritionals

Booth info:

3 Booths Total:  Vyotech Nutritionals, Muscle Fantasy League, Body Sculpture

Key Execs that will be attending:

- Vince Kandis, CEO
- Spiro Kandis, President
- Tony Vercillo, CFO
- Joe Pavlik, Senior Vice President
- Shawn Ray, Athlete Representative/Spokesperson

Products Featured:

- Oryx Goat Whey: “The World’s Perfect Protein (The industries first whey protein made from the world’s finest goats milk.)
- Body Sculpture for Women:  Fat Loss Breakthrough that works to shape the body while you lose weight.
- Body Sculpture Tightening & Toning Cream, a colorless, odorless non-greasy lotion that works from the outside.

- Nitrobolic Extreme:  Next generation pre-workout NO formula with 4 forms of arginine (including AAK) and the newly discovered arginase inhibitor L-Norvaline.
- Ab-Solution Plus with Aminophylline: Futuristic Topical Fat Loss Lotion with yohimbine & forskolin.

Athletes Featured:

Free autographs from Shawn Ray, the 13-time Olympian Shawn Ray!

Melvin Anthony, IFBB Pro

Bill Wilmore, 2005 NPC Nationals Champion & IFBB Pro

Mary Lado, 2006 Ms. Figure International

Christine Pomponio-Pate, #1 Ranked Figure Competitor in the World

Mary Jo Cooke, New IFBB Figure Pro
Travis Bageant & John Brzenk, World Arm Wrestling Champions
11 of “The Benchwarmer Girls including Shay Izzo, Yvette Nelson, Carrie Stroup, Mary Riley, Lana Kinnear (seen @ Benchwarmers.com)
Richard Sandrack aka “Little Hercules, The World’s Strongest Boy
BodySculpture Spokesmodel Katie Cleary from the TV show “Deal or no Deal

Promotions/Samples:

Live Sampling of:
- Nitrobolic Extreme
- Oryx Goat Whey Chocolate & Vanilla

Brand Sponsored Events (parties or giveaways etc.)

- Free Limited Edition Oryx Goat Whey “GO GOAT T-Shirts
- Free Benchwarmer Girls Collector Cards
- Live Arm Wrestling Challenge with World Champions Travis Bageant & John Brzenk
- Meet Body Sculpture Spokesmodel Katie Cleary at the Body Sculpture Booth

Exclusive Vyotech VIP After Party at the Tangerine Restaurant from 10pm-3am - Wristbands will be given out at the Vyotech booth!

When I first read Testosterone Magazine back in 1998 (when I worked for MET-Rx), I knew the people behind the magazine and the Biotest supplement brand would surely shake things up.

Now, after over eight years in business, I think I was right.  I’ve personally had the opportunity to work with Biotest on several projects, and can say with conviction that when Founder and CEO, Tim Patterson wants to attack a segment of the market he brings in the BIG GUNS. It looks as if one of those ‘attacks’ is about to take place…

This year’s Olympia will become the first ‘live’ introduction of PROJECT SUPERHERO, a key factor in Biotest’s HOT ROX Extreme go-to-market strategy.

PROJECT SUPERHERO is a new approach to body transformation. For this Project, Biotest will completely supervise the diet, exercise and supplement programs of three advanced athletes. The goal of PROJECT SUPERHERO is to prove that even national level athletes need a secret weapon to go beyond their previous best. Come by and check it out.

Key Execs:

- Brandon Masters
- Greg Guss
- Frank Fontanilla
- Pete Ciccone

Featured Products:

This year, Biotest will feature their re-tooled HOT ROX Extreme and SPIKE Shooters, their new Energy Drink.

Featured Athletes:

- IFBB figure pro, Gina Aliotti, who will be making her Olympia debut…
- NPC National level veteran, Stan McQuay
- Jelena Abbou, IFBB Figure Pro
- NPC Los Angeles figure Champion, Meriza Goncalves
- ESPN 2’s Amanda Carrier, Rachel Niggli, Suzanne Reed, Tracy Kay, Dan Abell and Guillermo Escalante
- Luke Andriotti
- T-nation’s own Christian Thibaudeau

And don’t forget, UFC celebrity and extreme shredded, George “Rush” St. Pierre!

Promotion/Samples:

- HOT ROX Extreme Samples
- Ice-cold SPIKE Shooters

Biotest will be also giving away a Brand New Suzuki GSXR Motorcycle!

Combining a unique dual-branding approach to attacking the market, Scivation and Primaforce has created quite a following.

Through key relationships fostered by Marc Lobliner and product innovation by nutrition guru Chuck Rudolph, these two brands have something to offer any athlete who takes fitness seriously.

For innovation, look to the Scivation brand, who has been an early market force in high quality performance products with Xtend and Sesamin, plus super potent herbal anabolic agents, namely Anagen.

If you’re looking for value, the Primaforce brand has excellent quality proteins such as Substance WPI and other well researched compounds at great prices.

This year, both brands will have plenty of samples of their best sellers on hand as giveaways, and if you get a chance you just might get to pick Chuck Rudolph’s brain for some valuable nutritional advice!

Brand Names: Scivation/Primaforce

Key Execs that will be attending:

- Marc Lobliner
- Chuck Rudolph
- Derek “Beast” Charlebois

Products Featured:

- Substance WPI
- Xtend
- Anagen

Model Featured: Jamie Eason

Model Jamie Eason
Photo Courtesy of Walt Ostarly.  May not be used without permission.

Promotions/Samples:

- Substance WPI
- Xtend

Once upon a time, I worked at EAS in product development, marketing and education. The time frame was from 2000-2002, and during my stay I was fortunate to see one of the best-built companies in our industry.

I owe a lot to this company as they gave me the opportunity to write for Muscle Media and the 4th Issue of the Sports Supplement Review. But a lot of things have changed since those days, and now EAS is a wholly owned division of Abbott Labs, the pharmaceutical and nutritional giant.

So, what is different? Well, from what I can see it looks like the EAS division is going back to its roots, dedicating significant product development and educational dollars towards the serious athlete.

This is a smart move, because it represents what made the brand a perennial favorite amongst athletes for over ten years. I expect their product launches to become more focused and driven by consumer needs and the relevant science.

This year, EAS will feature its BIG 3…Muscle Building and Performance products: Myoplex, Muscle Armor, and Phosphagen Elite.

For football fans, you won’t want to miss the lineup of gridiron schwag that EAS will have at their booth! My buddy at EAS, Mike Sitzman, told me that the booth will have a Vegas Vibe with music, a live emcee, and table games where consumers can try their luck at wining autographed footballs and products.

Key Execs:

- Chris Hickey, Marketing Director
- Chris Scoggins, VP Marketing

Featured Products:

- Myoplex
- Muscle Armor
- Phosphagen Elite

Featured Athletes:

- Matt Hasselbeck, Quarterback, Seattle Seahawks
- Vernon Davis, Tight End, San Francisco 49ers
- Carlos Rogers, Cornerback, Washington Redskins
- Ronnie Brown, Running Back, Miami Dolphins
- Larry Fitzgerald, Wide Receiver, Arizona Cardinals

Promotions/Samples:

- 10 people will win $500 in supplements!
- Chance to win Muscle Armor and Phosphagen Elite at Blackjack Tables.
- Chance to win product and autographed NFL footballs at Wheel of Fortune.
- Cool poker chips with EAS product and athletes.
- T-shirts.
- Give away Myoplex, Phos Elite, and bar samples!