Gummball’s BodyBlog

We’ve been working collaboratively across Sprint teams (Commerce, Community, and Operations alike) to finally begin bringing personalized content to our users!  As our user base, amount of articles, and number of products have grown over the years, we have identified an opportunity to be the catalyst to get people the right content to help them reach their goals and to do it on a one-to-one basis.  After all, that’s what Bodybuilding.com is all about:  "To help our visitors reach their health, fitness, and appearance goals through information, motivation, and supplementation."  By undertaking some fairly aggressive personalization programs, it’s our sincere hope that people will more easily get the tools they need, whether it’s motivation from the BodySpace community, information about nutrition and exercise, or direction to the "right" supplements.

We’ve done the research, evaluated the field of vendors, and identified the core competencies we have on staff, the end result of which is a comprehensive yet fluid strategy for making it easier for everyone to really use the tools we are offering (all for free, of course).  It’s an incredibly exciting time to be at Bodybuilding.com, and check back for more information on what new personalization gadget is coming next!