BodySpace Featured @ Internet Retailer
Internet Retailer Magazine featured Bodybuilding.com and BodySpace in a recent article about social networking. Here’s an excerpt:
“More e-retailers are checking out social networking as a way to enhance their site experience, improve brand awareness, increase traffic and, ultimately, boost sales. At Bodybuilding.com, customers are checking out each other via the health and fitness merchant’s social network, BodySpace, where users can post photos of themselves, describe their workout goals and blog about their progress.”
“Bodybuilding.com did not take a wait-and-see approach to social networking. It dove in a little over a year ago with BodySpace, amassing 117,000 active users since, and now is reporting positive results.”
“We are building something that is not just based on making money,” [CEO Ryan DeLuca] adds. “Everything we add to our site is based on helping visitors reach their goals. Helping our visitors stick to their programs and reach their goals will ultimately lead to much higher revenue, a much more valuable brand based on emotional connections, and more profitability based on increased customer loyalty.”
Click here to read the full article.
More Bodybuilding.com @ InternetRetailer.com:
Internet Retailer 2007 Best of the Web Top 50 Retail Sites
Search for “Bodybuilding.com” on InternetRetailer.com
