Beijing 2008 Olympics

Is it just me or does the media coverage on the Olympics seem a bit "light" compared to prior Games? Maybe I’m in the minority but I like sports and its seems that most of the coverage in the Beijing Games is focused upon a few particular events and the majority is cast aside. In actual fact, I find most of coverage insulting to athletes across the world and feel something needs to be said.

We live in a era where sports stream endlessly over the internet and as an example, you can flip-flop between roughly ten to twenty international Football ("Soccer") matches live today. Yet in these games, programming decisions have virtually been dropped as we sit in pre-ordained (ad-spots) slots without any movement from sport-to-sport. It seems hard to believe but the depth of coverage was superior thirty or forty years ago compared to these ones in many ways.

One of the things the IOC will need to put on its post-Games review is broadcast coverage which to this date is getting a failing grade. I understand that the explosion of broadcast rates have created this problem but if this is not handled correctly the majority of the sports in the Games will fall completely out of the public eye. I enjoy and appreciate virtually all sports but unfortunately at least seventy-five per-cent of the Games are excluded from most broadcast services and network programming is simply dreadful.