Arnold Classic Expo Preview––Labrada Nutrition
Tuesday, February 27th, 2007
by Vince Andrich
I’ve mentioned this before, but in case you missed it, or are not a historian of bodybuilding supplementation, Labrada Nutrition has been on the market for over ten years. This is quite a feat in today’s marketplace, but what’s more impressive is that the namesake and founder of this company is none other than former Mr. Universe and pro bodybuilding legend, Lee Labrada.
If you are new to the bodybuilding game, I can tell you that Lee was one of the most complete bodybuilders of all time. He presented the “total package and was often referred to as THE bodybuilder who combined “mass with class. While he was competing, Lee was of the few top bodybuilders who appealed to my desire to keep bodybuilding in perspective. He preached the virtues of living a healthy lifestyle, and family values. To this day Lee is teaching sensible bodybuilding, and inspiring people to use bodybuilding as a metaphor for what you can do in all aspects of your life.
I believe Labrada Nutrition has stood the test of time and built an ever-increasing consumer base because Lee has consistently instilled his bodybuilding beliefs on others. The result has been a consumer following based on respect, loyalty and trust. In all my conversations with Lee, I am reminded of his passion for helping others. You should expect this from a world-class bodybuilder, but Lee consistently goes the extra mile to emphasize that lasting results come through the combination of education and quality products.
According to Lee, this year Labrada Nutrition welcomes you to the Arnold Expo, where it is promoting its New 17oz. Lean Body® RTD Shake.
Visit booths 550-556, meet Lee Labrada and get Lee’s FREE 8 x10 color autographed picture while you are sampling this delicious creamy shake! Lean Body® RTD shakes feature 40 grams of protein, zero sugar and half the fat of the other brand! You’ll love this nutritional powerhouse! It tastes like soft serve ice cream!
Lee will also be introducing his New Lean Body® Sweet & Salty Granola bar. The new all-natural Lean Body, Sweet & Salty Granola Bar begins with real granola— sweet and delicious, which is mixed with lightly salted, crunchy nuts and then frosted on one side with rich, creamy milk chocolate or yogurt. The result is a unique flavor and texture combination that will drive your taste buds wild!
Labrada Nutrition
Booths 550-556
Key Execs that will be attending:
- Lee Labrada, President and CEO_- Keith Lessmann, Senior VP of Sales_- _- Labrada Field Sales Managers
Websites:
www.labrada.com_www.leanbodycoach.com_www.le
anbodypromise.com
Samples
Labrada will also be sampling its New and Improved Lean Body® MRPs. These are the MRPs you’ve come to love and trust, and now they taste better than ever and have an improved nutritional profile. Get a FREE sample packet!
Want to put some whoop-ass into your next workout? Pick up a FREE SuperCharge! pre-workout energy drink mix sample packet while you’re at the Labrada booth. Once you try it, you’ll never go back to your ordinary NO product.
Labrada will also have T-shirts, shaker cups, and other special surprises: be sure to stop by and check it out at Booths 550-556.
Lee Labrada will be on hand at the Labrada booth to greet everyone!
F.Y.I.:
In 2004, Lee was inducted into the IFBB Pro Bodybuilding Hall of Fame. Lee is a past winner of numerous bodybuilding titles, including the IFBB Mr. Universe and the IFBB Pro World Cup. He is one of only five men in history to place in the top four at the Mr. Olympia competition for seven consecutive years … a feat he shares with Arnold Schwarzenegger.
He has appeared on the covers of more than 100 magazines and has been featured on CNBC, FOX, NBC, ABC, CBS, CNN and ESPN as a fitness and nutrition expert.
For more information, call Stasia Maroquin, toll-free at 1-800-832-9948, ext. 359
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