Arnold Classic Expo Preview–EAS
By Vince Andrich
All right, I admit it EAS is a company I’ll probably always keep tabs on. This is mostly for sentimental reasons, since I worked at EAS from 2000-2002. I owe a lot to this company as they gave me the opportunity to write for Muscle Media and the 4th Issue of the Sports Supplement Review.
Moreover, during my stay at EAS I was fortunate to see one of the best-built, and revolutionary companies ever to play in our industry. So in my mind they will always be a threat to “breakthrough with a big idea in the athletic nutrition market.
These days the EAS division is going back to its roots, dedicating significant product development and educational dollars towards serious athletes that compete in a diverse range of sports.
Brand Name: EAS
Key Execs that will be attending€”
Mike Ferry, General Manager;
Chris Scoggins, VP Marketing;
Chris Hickey, Director of Marketing
Products Featured :
Myoplex (lite, regular, and deluxe)
Athletes Featured
Vernon Davis–San Francisco 49ers Tight End;
Ronnie Brown–Miami Dolphins Running Back;
Larry Fitzgerald, Arizona Cardinals Wide Receiver.
Promotions/Samples–
EAS will have a 30 foot Myoplex bar at the EAS Experience and will be mixing and having ten fitness models sampling 5 different shake recipes.
Previewing our newest product Athletes Defense, a complete multi-vitamin for athletes.
Also, giving away $500 in free supplements to 10 winners ($5,000 total);
plus autographed footballs,
Phosphagen Elite, and other products for people who get a chance to spin the “Wheel of Strength”
EAS will be giving out over 7,000 t-shirts and $15,000 in product throughout the 3 day Expo.
By far, the most free stuff on the Expo floor.
Brand Sponsored Events:
Body-for-LIFE Night of Champions on Friday night at the Hilton in Easton. VIP tickets to the gala are $120 and we are expecting 300+ people to attend.
See www.bflexpo.com.
Booth info–
The EAS Experience has a state-of-the-art sound and light system with a stage for athlete interviews, contests, and taking pictures with the EAS Fitness Models.
EAS will have a live DJ and emcee and will broadcast the Arnold via webcam on EAS.com.
This year EAS has also added a 30×10 foot section dubbed the Body-for-LIFE Lounge where people can meet past BFL champions and sign up for this years Challenge.
Post by: vince_andrich